Como Ama Una Mujer (How a Woman Loves) is the title of Jennifer Lopez's debut Spanish-language album, which hits stores April 3 through Epic Records. "Multi-media onlaught" is the title of the marketing campaign that is about to unfurl to promote the effort…
To promote the effort, J-Lo has is reportedly striking a deal with the Univision TV network to produce a five-part miniseries inspired by the album based on a treatment she wrote. Tough the series will feature the album's music, the curvy thespian-singer-dancer will not act in the series. The deal will also tie-in with a major retailer, and provide opportunities with other Univision properties in the digital and mobile arenas.
Plus, July 27 will see the release of El Cantante, a film based on the life of singer Hector Lavoe, starring Lopez and hubby Marc Anthony. "Also hitting theaters with Lopez as star will be Bordertown, a political thriller surrounding the missing women of Juarez, Mexico. There is also a new, Latin-named perfume to be launched later in the year, and several Latin-themed TV shows in various stages of development. Lopez's Nuyorican Productions is involved in the development of a TV show for Fox called The Brethren, another TV show titled Ayuda, about the world of Latin nannies in Los Angeles, a movie for Lifetime TV, and a TV series titled Echo Park."
Whew! I’m already sick of her….
YahooNews.com: J-Lo to tap Latin roots