'Gears' Sells Three Million Copies


Posted January 19, 2007 - By Stephen Johnson

Popular videogame Gears of War has sold three million copies since its release in October. The map pack they released a couple weeks ago on Xbox Live has been downloaded 750,000 times.

I know this is "true" because Microsoft said so in a press release. Press releases are a means of distributing information from manufacturers and retailers to you, the public.

It works like this: Manufacturers hire public relations firms to write press releases. The PR firms send the releases to media outlets like TheFeed, then, if we think the news is interesting enough, we tell you about it. You, if all goes well, decide to buy a something based on this information, or you become just a little more aware of the product at the center of the press release.

Press releases often contain quotes from executives at the companies that hire the PR firms to write the releases.

"Like blockbuster titles from Microsoft's 'Halo®' franchise and the 'Grand Theft Auto' and 'Zelda' franchises, 'Gears of War' is tracking to be one of the best-selling video games of all time and has established itself as the most successful new IP of the next generation," said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business Entertainment and Devices Division at Microsoft Corp.

Okay, I'll be straight with you. I don't think Jeff Bell (corporate vice president of Global Marketing, Interactive Entertainment Business Entertainment and Devices Division at Microsoft Corp.) actually said that--I don't even know how you would pronounce "®"--but that's what the press release says, so I thought I'd pass it on to you. I'm sure Bell approved his quote, anyway, and once it's written down, what's the difference?

Maybe Bell's statement reflects some kind of larger truth about Microsoft, gaming, or the world. You decide.

This news, that many people are buying and presumably playing Gears of War, is a little on the bubble as far as interestingness goes. I mean, I figure you probably already know that a lot of people are playing that game, and really, how is it going to help you to have the "exact" figure (exactly as the manufacturer says, anyway) so what's the point of telling you?

It's not like you need a press release to know that rain is wet.

But then, I thought, "Somebody might think it was cool that three million people play Gears and that 750,000 people have downloaded the map pack. So lemme just post about it." Besides, there's not a whole lot of ground-breaking stuff happening now, so let's see. It can't hurt, right?  Besides, I like the picture at the top of the post. Nice, huh?

I'm going to drink some milk now. See ya!

'Gears' Sells Three Million Copies


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