AT&T is expected to announce "AT&T Unity" this Friday. Unity is a new service plan that allows the company’s cellular and landline customers to call each other free of charge.
According to Mark A. Winther, an analyst from the tech consultation firm IDC, "It's taking the emphasis away from price and putting it on the value of being part of the community."
That’s swell. If only humanity could follow AT&T’s lead.