Microsoft's recently launched movie downloading service is doing very, very well, Variety reports. So well, in fact, that it crushed, crumpled and otherwise destroyenated their closest competitor, Amazon.com's download service, Unbox. Although Unbox offers a wider selection of movies, it's not helping.
Even when the movies didn't necessarily do all that well at the box office, people are snapping that stuff up from 360s. The reasoning: It's much easier to get movies from your 360 than Unbox's download-then-burn-the-disc plan.
Not noted in the article, but my personal analysis: The selection of older catalog movies on Xbox's download service is eclectic and interesting (Clockwork Orange, Rosemary's Baby, Chinatown) and thus encourages people to check back often for new, cool flicks. I know I do.
Gamesindustry.biz: 360 movie downloads outperforming Amazon rival - report