Amazon's Unbox, Movielink, CinemaNow, Guba and AOL better pay close attention because Microsoft is pulling off a coup of epic proportions against competitors who have had much more time to dig in.
With roughly 3.5 million Xbox 360's being used in the US alone, it is hard to understand how the latest addition to Xbox Live Marketplace could have such an impact. Why would you want to download an HD movie or TV show through Xbox Live and not through one of the other services?
Simple, it's easy....and it's already hooked up to your HDTV.
Unlike the other services mentioned above, Xbox Live is already integrated into your television and does not require you to burn or transfer files to a format in order to see what you just paid for. Even with Xbox Live's service being strictly a rental service, it appears that you are more willing to pay the lesser amount to see the content, even if it is just for a limited amount of time.
With Apple prepping to hit the market with its iTV in 2007, the apparent demand for movie and TV shows available for download will only increase and Microsoft wants to make sure that your Microsoft points keep flowing towards their portal.
Seems to me that the people have spoken and whether you are going through iTunes or Xbox Live, the amount of content is going to multiply, while the pricing should reflect the competition.
All the better for me......
Daily Variety: XBox up on downloads, Amazon digital video sales are slow