With so many people purchasing flat panel televisions, Panasonic has been able to walk the line by offering both LCDs and plasmas. From the 103-inch plasma to their 37-inch plasma, Panasonic has adopted a unique approach to enhance the awareness of the general public on the advantages of plasma over LCD. This approach is a traveling showcase which is making its way across the United States as you are reading this.
Recently it stopped here in Hollywood, CA at a venue that was very appropriate, the Kodak Theatre.
On a stage that is known for the Oscars, Panasonic set up a display that was breathtaking. From the second you entered the theater, you immediately were drawn to the bright, clear High-Def video clips being displayed on the six plasmas. Hooked up to the Panasonic DMP-BD10 Blu-ray player the 103", 65", 58", 50", 42" and 37" plasmas played clips from films including: Ice Age 2: The Meltdown, Pirates Of The Caribbean: The Curse Of The Black Pearl, Behind Enemy Lines, Chicken Little, Speed, The Chronicles of Narnia: The Lion, The Witch And The Wardrobe, The Day After Tomorrow, Casanova and Kingdom Of Heaven.
Seeing these films on the 103-inch at a distance of 14 to 15 feet gives you the euphoric feeling of having an entire movie theater to yourself. Add an Xbox 360 or PS3 to the equation and you have just died and gone to heaven. Not to jump on the provided bandwagon, but the Blu-ray clips being presented on the plasmas were impeccable. I could not determine without a Blu-ray / HD DVD side-by-side comparison whether the picture quality was due to the encoding process or the quality of the TV's, but regardless it was a sight to see.
To give a perspective on Panasonic's plasma TV line-up, Andrew Nelkin, Panasonic's Display Group Vice President, discussed the pro's and con's of both plasmas and LCDs, acknowledging that one does not replace the other, but both have their advantages. He referred to the differences in each the plasma and LCD as being the strengths for both televisions. Plasmas having the ability to produce a better quality picture with darker blacks and a shorter response time, both better for movies and sports. While LCD might have a slower response time, it makes up for this slight delay with the ability to reduce glare and produce a brighter picture, both better for rooms with a lot of windows and natural light.
Another program that Panasonic has instituted to promote the awareness of their plasmas is the Panasonic Plasma Concierge, an expanded customer support service program for current and new owners of Panasonic Plasma televisions. Nelkin believes that "the nearly three million consumers who are expected to purchase Plasma TVs this year are entitled to extra assistance to ensure they enjoy an easy transition to HDTV and get the full value of their investment."
The services provided by the Panasonic Plasma Concierge include: Live Access - Free telephone access to specialized Plasma TV consultants; Priority Service - 24 hour callback to schedule an in-home service visit; Panasonic Plasma Concierge Benefits Card - Providing quick access to support information; and Online Access - Exclusive online content, personalized product info and online chat capabilities.
If you are finding yourself making the decision whether to go plasma or LCD this holiday season, Panasonic gives you an option to better educate yourself and find the appropriate TV to fulfill your HD dreams.