You're United Artists. One of Hollywood's most venerable studios. For years, you've had a history of integrity, quality, and pride. So, you see that Tom Cruise has been cut loose from his contract at Paramount for being, essentally, a nut job. What do you do? Give him the studio. Yes, that's the whole studio.
UA has turned over production to Cruise and his partner, and they now get to greenlight, finance, and produce ALL of the films under the United Artists banner.
This should be great. Reward the crazy behavior by giving him more power. That makes a hell of a lot of sense. Be on the lookout for more crazy L. Ron Hubbard books turned into film, and lots of team ups between Cruise and John Travolta.
Rotten Tomatoes.com: Tom Cruise Handed Reins to Reborn United Artists