A three-minute hip hop public service announcement on global warming called "Trees" features a new song by the same name by rapper Kool Keith (a.k.a. Dr. Octagon) off his Return of Dr. Octagon CD.
The PSA mixes live action with illustration and high tech CG animation, and warns about deforestation and the dangers of global warming.
Created by New York-based production company Click 3X with director George Gerville, who is a big fan of the former Ultramagnetic MCs frontman, the spot debuts during on MTV's TRL, which airs at 4 pm EST (no word yet on what day it will kick off).
"This project has proven to be a labor of love for all of us from its inception," Gerville said. "We all feel really lucky to have worked on a hip hop video with such a strong message not to mention all of us being huge Kool Keith fans from the get go. My hope is that the PSA will engage a broad audience on the subject of global warming, and serve as a positive call to action - a reminder that you can still make a difference."
Kool Keith once said this:
You want freestlye, that's right, the style is free
Ni**as suck my d*ck and they girls drink my pee
I'm on some S&M sh*t you can't get with
Pull your panties down on stage and watch you sweat quick
Suckers back to pull their style's transsexual
Lesbians dance with the funky heterosexual
You on the mic, and when you rhyme I start to j**k off
Let my dog lick you German Shepard, want to bust off
I tell your legs and swat 'em, MC's having an*l sex
Step around like a Tampax, and step up next
I enter New York, no problem with my d**k out
California porno star, my a** you can lick out
Saying "What?" with sp**m dripping down your partner's butt
I see MC's in my face with their ass up
Let me put my cape on, my rubber and my mask up
Not no horror-core sh*t, this is porno-core
I'm in the club naked, man, I'm the fu**ing pro
Ni**as can't wax no ass, girls should let them know
Now that is educational!
Allhiphop.com: Kool Keith, MTV Joins Forces To Fight Global Warming