The great Howard Stern is launching his first-ever free Internet broadcast.
His awesome-beyond-all-imagination four-hour-plus program will be made available live online at no charge for two days, October 25 and 26, in an effort to promote Internet radio service Sirius. On other words, the normal monthly subscription fee of $12.95 is being waived for these two days of free joy.
This is the first time that Stern has been available to a nonpaying audience since he left terrestrial FM radio in December 2005. The service can be accessed by logging on to the Sirius website.
What’s really amazing though, is that despite the fact that Stern has the biggest satellite audience of anyone ever, and has completely obliterated the projected numbers by millions, many in the media are still downplaying his success in this new market.
Here’s how Yahoo News described his standing in its article on the trial period: “Sirius ended the third quarter with 5.12 million subscribers, an audience that pales in comparison to the 12 million listeners who regularly tuned into Stern at the peak of his CBS career. XM posted nearly 7.2 million subscribers for the third quarter.”
What they fail to mention is that’s about a million more than either Stern or Sirius predicted he’d do in a year, that the gap between XM and Sirius is getting narrower by the day, and that at this point, Sirius is selling more units every week than XM. They also fail to point out that he built up those 12 million terrestrial listeners over 20 years, and matched that number by over a quarter in less than one year…in a brand new medium!!!
I guarantee you this, people of Earth, Howard will rule your planet, crush terrestrial radio, bring down Clear Channel, and hit that 12 million mark with three years. I guarantee it.
Oh yeah, F Timmy.
YahooNews.com: Stern freebie kicks off new online radio service