Original Latin boy band Menudo -- they who spawned Ricky Martin -- are about to make a major comeback…or so its corporate shareholders Epic Records, MTV and producer Ben Silverman (Ugly Betty, The Office) are banking on.
Epic is about to sign a new, bilingual version of the Puerto Rican pop act, while MTV and Silverman's company Reveille will co-produce 10 episodes of a reality show documenting the band's development. The MTV show will debut in the fall of 2007, with an album to follow by the end of that year.
Epic, of course, will get a cut of the group’s touring, merchandise, ringtones, possible cartoon series, and any other sources of “branded revenue” that gets concocted. Partnerships with a clothing retailer and a wireless provider are also in the works.
The new Menudo will have a Latin-influenced R&B sound, and will be managed by vet Johnny Wright (New Kids on the Block, 'N Sync, Justin Timberlake)
Auditions for the group, which always had a rotating cast of players even back in its heyday of the ‘80s, will begin at San Juan's Coliseo de Puerto Rico on Saturday, October 21, and will continue in San Diego, Orlando, Chicago over the next few months. They are seeking teens from age 15 to 19. A Road to Menudo special will air on MTV to hype the reality series.
Let the onslaught of Menudo merch and overexposure begin!
YahooNews.com: Boy band Menudo set for multimedia update