In the continued descent of television into a place where we only see reality television and game shows, ABC is producing a show called Show Me The Money, and William Shatner will be the host. The show, including it's stunningly outdated pop culture referencey title, will have contestants answering trivia questions for money.
If they get questions wrong, they lose the money they've accumulated.
Yahoo! News: Shatner is ABC's "Money" man