Fox Fights DVRs With Still-Frame Commercials


Posted September 21, 2006 - By Stephen Johnson

Skipping commercials is every consumer's God-given right. It says so in the Bible. But television makers and advertisers hate it when you click the FF button on your TiVo, so they're fighting it.

Fox has a novel approach to the problem. They're broadcasting 30-second static images designed to bring their message home, even if you fast-forward.

The first of their DVR ready ads is being shown in England for a program called Brotherhood. The ad consists of an image of  Providence, R.I., where the show is set, and the program's logo. If you have the sound on, you'll hear dialogue from the show.

If a still picture of Providence doesn't get you to tune in to a television show, I can't imagine what would.

Yahoo!: Fox tries to thwart DVR fast-forwarding

Tags: Tech, TV
Fox Fights DVRs With Still-Frame Commercials


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