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EA Signs Massive Ad Deal

sjohnson
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Posted August 31, 2006 - By Stephen Johnson

Ads in videogames.

Love them or hate them, you better get used to them.

A slew of new ads will be coming soon in games from behemoth publisher Electronic Arts. EA announced today it has struck deals with two in-game advertising providers (Microsoft's Massive and IGA Worldwide).

The titles announced: Need for Speed Carbon and Battlefield 2142 are interesting. In a racing game, it totally makes sense... but futuristic combat?

CNET: Electronic Arts signs video game ad deals

(thanks hinkmania for the link)

Tags: Videogames
EA Signs Massive Ad Deal
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