Coming soon to a liquor store near you, Hendrix Electric Vodka!
Yes, you read that right.
Apparently “inspired by the innovative spirit of legendary musician Jimi Hendrix,” the fine folks who own the licensing rights to his name have pimped it out to a liquor company so that fans can get loaded on Jimi juice and crank up “Purple Haze” all official like.
The description of houseofhendrix.com is this:
“Hendrix Electric Vodka is a super-premium spirit offering the smooth flavor and purity of true vodka. The 100% grain, carbon and crystal filtered vodka is presented in original colored glass bottles that are nothing short of fine art. Hendrix Electric Vodka is hand-crafted by Master Distiller Bill Scott of Idaho's Distilled Resources, Inc. The 100% grain vodka marries the finest selection of corn and rye from Idaho and Utah, with natural Rocky Mountain spring water. Distilled through four pristine stainless steel columns, Hendrix Electric Vodka is filtered through carbon and crystal, resulting in true vodka of unparalleled flavor and purity.
Coming fall 2006: Hendrix Electric Vodka Pomegranate and Hendrix Electric Vodka Habanero.”
Wow. Color me impressed…and drunk!
Jimi Hendrix-Inspired Vodka Hits The Market