YouTube Inc. announced this week it is talking with record labels about posting thousands of music videos online in an effort to move beyond being a site for sharing home videos to a provider of mainstream entertainment. Warner Music Group Corp. and EMI confirmed that they have been in discussions with them.
"What we really want to do is in six to 12 months, maybe 18 months, to have every music video ever created up on YouTube," co-founder Steve Chen told Reuters. "We're trying to bring in as much of this content as we can on to the site."
YouTube now claims over 100 millions views a day, and says its videos account for 60 percent of all videos watched online. (Geeeeez, a little full of ourselves, aren't we?)
YouTube plans to integrate the videos into the community features and let users add them to their profiles and post reviews ala Amazon.com.
YouTube talking to record labels on music videos