Old-school internet purveyor America Online announced today that it is going to begin offering its email accounts and other content for free in order to attract advertising dollars. Now you too can have a presitgious AOL email account!
"We have to remember that we're changing the nature of this game," Jonathan Miller, AOL's chairman and chief executive, told The Associated Press. "Before, when someone left us, that was not good for our company. They probably went to one of our competitors."
"They were leaving us over price," he said. "They weren't leaving us because they were unhappy." Sure.
The news highlights the changing nature of the internet and is the hallmark of the end for first-wave internet companies, but what really stuck out to me is this quote from the AP: "AOL has about 6.2 million U.S. subscribers who have broadband but pay extra - generally $15 a month - for AOL services."
How mindblowing is that?
Associated Press: AOL E-Mail Accounts, Software to Be Free