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Dodge’s Ram Rash

popculturekilla
2 Comments

Posted July 26, 2006 - By F M

Dodge has created a site devoted to a viral marketing campaign they started called Ram Rash.

Ram Rash is a rash in the shape of ram's head that they are using to promote the arrival of new Dodge vehicles in Europe. Dodge produced a series of short videos that show people (very stupid people, mind you) headbutting each other and leaving the Ram Rash as a result.

In a related story, Coke has taken out ads for a new product and will run a series of commercials tied in with a marketing campaign.

Autoblog: Ram Rash - you should get that checked out

Tags: Cars
Dodge’s Ram Rash
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