Okay, so EA is offering a behind-the-scenes look at Madden '07 on pay per view.
Think about that for a second: starting August 4th, rabid Madden fans will have the opportunity to pay 20 bucks to watch a commercial for an upcoming videogame.
The pay-per-view special features interviews with game designers and football players and...
...but it's a commercial. That you have to pay to watch.
Genius? Madness? You decide.