From the “Ha Ha Ha, I Told Ya So” files, Anna Nicole Smith, Paris Hilton, Britney Spears, Kate Moss and Donald Trump are among the list of celebrities whose endorsement make it less likely consumers will buy the product they are associated with, according to a study by the NPD Group. The study, which scored 87 celebrities and sports figures that have appeared in recent advertisements, focused on overall awareness and whether a celebrity left a positive or negative impression in consumers' minds. Celebs that consumers seem to trust include Extreme Makeover: Home Edition’s Ty Pennington, Olympic medalist Summer Sanders, actor James Earl Jones, chef Emeril Legasse, golfer Tiger Woods and Desperate Housewives hottie James Denton. See, I knew being a slob, slut, snob, slacker and SOB doesn’t make people like you. Now all you have is your immense wealth and incredible fame to fall back on! You losers!
NYPost.com: Tiger Woods You Believe, But Trust Trump? Uh-Uh.
Comments are Closed
Comments