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EXCLUSIVE: uWink Restaurant

Posted by Stephen Johnson - Monday, October 16, 2006 3:49 PM

Fellow TheFeed editor Mike D'Alonzo and I made history this morning.

We were among the first people to hang at Nolan Bushnell's uWink restaraunt. Bushnell created Atari and Chuck E. Cheese, so no matter which recent generation you claim, Nolan is an important part of your childhood, even if you've never met the guy.

So when we heard he was opening a high-tech restaurant, we leapt at the chance to be there on opening day.

We took lots of pictures too.

Right from the jump, it's obvious that uWink is not a standard food court hash-house. Start with the menu: There isn't one. Orders are placed at your table from a touch-screen Mac inset into each table. It looks like this:

Note the casual, friendly-yet-trendy look of the place:

The most important part of my dining experience: The bar.

Patrons order drinks, food and games right from their screen. Here's what it would look like in an alternate universe where I eat salad for lunch:

Notice that light fare? It's like that for a reason. According to Uwink's P.R. Director Alissa Bushnell, the restaurant serves a variety of food for all tastes, but vegetarian fare and salad play an important role in the cuisine because the place was created with women in mind. But don't worry, you can still order a thick, greasy burger. And it will be brought to you by a courteous waiter or waitress. It's kind of like having a Star Trek replicator... without the replication.

The interface, which Alissa Bushnell was integral in designing, is as intuitive as an interface can be. Even your mom would be able to handle it in minutes.

If you were lucky enough to win a dream date with me at uWink, it would look like this:

Sound good, ladies? 

Anyway, onto the games. Alissa Bushnell--who is Nolan's daughter, by the way, and one of the first testers of Pong, so as a videogame-head, you should bown down and kiss her feet--assured us her restaurant is not a cyber cafe full of Counter Strike players.

"All the games are casual. None takes longer than 2-3 minutes to play." Bushnell said. She's right. The games run toward things like trivia contests that can be played against other tables across the restaraunt and simple, cellphone style games. You won't be able to rock World of Warcraft at uWink, but that's the point.

"We want all the games to be social," Bushnell said. New content will be added all the time, whether in the form of online quizzes, rateable videos or new mini-games, so return patrons will have a different electronic experience everytime they lunch.

Probably the application for all this tech that I was most intrigued with was the group trivia. Table-runners light up with different colors, creating teams who then compete in casual games. Very, very cool.

Here's a look at a multi-player tabletop in the bar area:

Apparently, 6-player games will be projected onto the tables for patrons hanging in the bar area. As you'd expect, one of the first games available will be a modern-version of Pong. Cool.

I asked Bushnell if uWink could be compared to Chuck E. Cheese for adults. "I don't make that comparison," she answered, but in one important way, they are similar. Both have the same business model. Where Chuck E. Cheese became one of the most profitable restaurant chains ever by selling entertainment tokens for video and carnival games, uWink promises a similar business model. The games don't require coins to play, but a certain amount of time on the table is figured into each menu item.

So,if you order a full, moderately priced meal and you have access to games, videos and other digital detritus uWink offers for awhile, like an hour and a half. Sit with a cup of coffee and you can play for a bit, but you will be nagged to either buy some time or order some food before too long. Pretty cool. 

We were there for a long time enjoying cheeseburgers, appetizers and desert, (and generally avoiding going back to work) and were not charged for games, so I doubt you'll notice the time limits.

According to Bushnell, uWink is a publically traded company (UWNK) and two or 3 other locations are opening up in Southern California soon. The goal, of course, is to spread nationwide with a franchise and ownership business model. So, if you're looking to buy into the future, it's a good place to start...and eat.

uWink is located at 6100 Topanga Canyon Blvd. 2310 in Woodland Hills, California.

Official Site: uWink.com


Comment(s)


Posted by Danthrax - Monday, October 16, 2006 3:47 PM
This place looks awesome, where is it?

Posted by Snaileb - Monday, October 16, 2006 3:48 PM
I wish I was fat, jolly, and full. Im skinny bitter and hungry. Did you eat your fedora? Ship it to me

Posted by givafuk - Monday, October 16, 2006 5:00 PM
I'll have to check it out next time I'm down in Cali. How are the food prices, btw?

Posted by TruthSeiyer - Monday, October 16, 2006 5:10 PM
All I'll say is if I'm dropping eleven bones on a salad it had better come with game time!

Posted by GusMastrapa - Monday, October 16, 2006 11:20 PM
Were the beer options any good?

Posted by FreshCut_T70 - Tuesday, October 17, 2006 6:49 AM
Hopefully the food is better than that cardboard tasting pizza at Chucky Cheese.....and whats wrong with playing Counter Strike? I guess they have puzzle games too besides trivia.

Posted by MisterKalas - Tuesday, October 17, 2006 8:37 AM
That is an awesome place, I would definitely go there.
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Posted by marofox - Tuesday, October 17, 2006 5:03 PM
The world needs more restaraunts like this. I say this place should be as popular as Applebees or any of those other mainstream dine-out restaraunts. But that's simply because I want to see more of them across the U.S. (and, assuming this place is on the west coast, more of them close to home)

Posted by LaurelTouby - Thursday, October 19, 2006 2:04 PM
Thank you so much, Mr. Bushnell, for not stealing our name!

Laurel Touby
founder & cyberhostess

mediabistro.com *jobs *parties *people | where the media feeds

Posted by George3 - Friday, October 20, 2006 3:39 AM
G4sucks

Posted by niggatron - Saturday, October 21, 2006 10:49 PM
g4 is awsome!! you suck!!

Posted by scotthea01 - Monday, March 19, 2007 8:35 AM
I hope it tanks. Nolan bushnell is an ass. Oh, but he gave us chuck e cheese and atari. My life is sooooooo fullfilled, now that there's another restaurant with games. Can i get a pong burger with asteriod fries please.

Posted by vbone - Wednesday, September 05, 2007 1:39 PM
Dismal and a poor ambience. A prison cafeteria is more cheerful. The walls are grey and grimy, the furniture black and damaged. The food is poor - about $20 for a halibut that was dry and NOT fresh - it smelled. Considering how "high tech" games are nowadays, you'd expect something more cutting edge. The games at uWink harken back to the Founder's days at Atari - nothing more complicated than PONG. Service is below par - the servers are too young and lack etiquette. You actually miss having interaction with a waiter. All they do is deliver your food. Nothing more. And then when you check out to close your tab, the bill defaults to a 15% tip. 15% for what? The servers hardly even speak to you! Do you tip the guy at the McDonald's counter? I will not waste my hard earned money here again.
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Posted by KratosFan - Friday, December 21, 2007 12:21 PM
Brand new restaurant, brand new workers. You gotta give it a year or so for a new restaurant to get any good, "vbone". If a new Applebee's or Cheeseburger in Paradise opened down the street from you, it wouldn't get a perfect review either. You gotta give the employee's time to break in and everything to get settled down.

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