Halloween is, without a doubt, one of the best times of the year. When else do you get to let your imagination run wild, dress up as a favorite character (cosplayers, you get a free pass here), watch a steady stream of horror movies and indulge in endless sweets and treats? Well, considering some of the health issues facing our country, that last part may require a little bit of creative thinking.
But here’s a radical idea – why not extend the definition of “treat” into a non-sugary (but just as awesome) thing, like a game. Genius!
PopCap and the American Dental Association (ADA) have done just that, by teaming up and creating a decidedly awesome campaign featuring the Plants vs. Zombies cast designed to help kids (and their families) have a Halloween that’s both happy and healthy. Offering PvZ game downloads, trading cards, and other goodies that parents and kids can pass out when it comes time to trick or treat, it’s all part of the effort to get oral health higher up on kids’ lists of priorities, especially on the official toothache holiday.
For NBC Universal's Healthy Week, we were able to chat with PopCap co-founder John Vechey and Dr. Jonathan Shenkin of the ADA and find out just what all this “Stop Zombie Mouth” buzz is about.