We are happy to finally announce the first phase of our new G4tv.com website. Over the past year, we took a deep look at our web business and resoundingly found that while videogame content may not have proven to be viable on linear TV, it, like other more specialized interests, has found success in the “on demand” platform of the web where limited content can be consumed when and where the fans want it. Our fun, personality-driven gaming editorial seemed to resonate best with our audience. Our users (that’s you) told us you loved our videos, our personalities, our snarky slant on the news and our unabashedly honest reviews and that you wanted more of all of them. Armed with that knowledge, we set out to make G4tv.com a better destination to serve you, our users. With a slight bit of humor and humility, we feel with our new website, finally, G4 got gaming right.
This first phase of the new site, which we are calling “Beta”, introduces our new site architecture and design. You will notice from your very first visit to our new homepage that we have a clean new design that brings much more of our gaming content front and center and makes it more accessible. We are also introducing a new navigation system that not only brings our gaming content front and center but also makes it easier to find our TV shows, and get to our blowout coverage of events like E3. Our videos are now easier to access and we have dramatically improved the experience of viewing our content including HD videos, full screen video and a “dim the lights” feature so you can lean back and enjoy the show. We have even included the ability to toggle the entire site from light to dark.
Most importantly, we have vastly expanded our gaming editorial efforts and the majority of the enhancements to the site in this first phase were designed to feature that content. We have a new editorial team in place with the mission of covering gaming in the biggest way possible. Our Games section now houses all of our gaming news, videos, reviews, previews, trailers, cheats & screenshots. You can break down all of our coverage by platform and we now have platform-specific landing pages for all of the current gen gaming platforms (including PC games). Every game on the site also has a page where you can find all of the content we have to offer about that game title, regardless if it was a review from X-Play, a game trailer from a publisher, or a G4tv.com original web series. Our search is also greatly improved in this new site. You can now search through our extensive content indexes without leaving the page and our site-wide search makes it easier to find the specific gaming content you are looking for.
Of course, this is only the beginning for the new G4tv.com. With Phase 1 up and running we will be quickly moving into the second phase of our new site development. This phase will include even more gaming editorial content including game specific forums and community features, a new design to our news blog TheFeed, and all new sites for Attack of the Show and our other shows. However, I’m most excited about that fact that we plan to provide you, the users, the ability to help influence G4 in new and really cool ways. It's a BETA for a reason. This 1st phase is only around 1/3 of what we are working on so there are going to be a few holes while we are developing the rest of it. Going forward we will be making changes daily to get more and more of the functionality online and we'll be rolling out new sections as they are done. We have a lot of work left to do, but we feel confident that when we are done, G4tv.com will define an entirely new path for gaming coverage online. But for now, G4tv.com is New. Improved. Awesome.
Feel free to leave a comment below and let us know what you think of the direction we are going in with the new site.