In its last round of innovation, the popular RIM BlackBerry evolved from messaging device to cellphone hybrid. Now, with its new round of innovation, the BlackBerry sports a unique color display. Everything that made the BlackBerry the lifeblood of mobile business users remains in the BlackBerry 7200 series. And as you'll see on "Fresh Gear," the BlackBerry looks even better in color.

I got to play with the $400 BlackBerry 7230, available through T-Mobile. Other service providers offer variations of the colorful mobile email gadget.

The 7230 stays true to BlackBerry form with its integrated QWERTY keyboard and familiar styling. RIM's trackwheel and escape button on the right side allow quick, simple, one-handed navigation. Admittedly, the menu-driven system takes more time to get used to than do the on-screen buttons and touch screens found in most hybrids. But, in short time, I was flying through all the different functions.

It's got color!

The question everyone asks when they lay eyes on the 7230's color display is, "Is this real?" The transflective, 16-bit, 240x160 display isn't back- or front-lit like most color displays. Instead, images and text appear almost painted on the display. A backlight illuminates the keyboard for low-light situations.

RIM's display has two advantages. In bright sunlight the display doesn't wash out like most other displays. And since backlights suck power, you'll get more battery life out of the 7230.

RIM claims the removable battery provides enough juice for four hours of talk time or 10 days of standby. I managed seven days receiving and sending around 40 messages per day.