The Clicks and Clunks of building credibility online

I'm sorry to break the bad news, but... nobody cares about you! In fact, nobody wants to be anywhere near you!

Don't take it personally. It's not because of your offensive odor.

It's because nobody knows who you are.

Now the good news

It doesn't need to be that way. Sure you're an unknown business. And you know nobody's going to trust an unknown company. So you need to build credibility. Trouble is, this is the Internet. You don't have decades to build customer trust like Sears and Goodyear did. You want people to know, care, and trust you now.