So Outpost.coms porridge is too hot and Balduccis is too cold. Which one is just right?

Buy.com-- CLICK

Buy.com has the winning model for shipping costs. The company, like many others, makes the policy clear and always available as customers load up their shopping cart. In addition, they give shoppers options for alternative shipping methods. Customers demands vary. Some are willing to pay the premium for overnight shipping while others are more concerned with bottom-line costs and are willing to wait.

Winning shipping model

• Make charges always present and available in the shopping cart. Calculate the shipping costs in the total charge.
• Although free shipping sounds great, it will hurt you because of the ease customers have to competitively price. Leave free shipping for short-term promotions.
• Offer options for overnight, second-day, and cheap long-term ground delivery.