Motel 6 and American West Airlines - CLUNK - CLUNK
Sites clunk if an expected perk is not there, or the site fails to capitalize on its own brand. With both Motel 6 and America West Airlines, there are no customer perks, no bonus miles, and no partnerships. Theres nothing. Both businesses depend on repeat patronage, but both sites assume only onetime use.

Loyalty building tips

• Remember, to build loyalty, give your product away.
  
• To increase eyeballs, give people a chance to win something big.
  
• If nobody knows who you are, offer universal incentives. Giving away a well-known product can stimulate first-time visits or trials of your yet-to-be-known product.