When it comes to customer perks, most companies got it right. I found it very difficult to find many Web retailers that clunked on this one. It appears theyre all so desperate to get visitors to come to their site theyre tripping over themselves to offer incentives.

Marriott-- CLICK
These guys are customer-perk silly. They've set up multiple channels of products and services that offer the reward of Marriott points. Points can be redeemed for services such as free rooms. Buy some products at their shopping mall, get free points. Enter the sweepstakes to win a trip to The NCAA Final Four, get free points. Apply for a new credit card, get free points. Keep coming back, Im sure Marriott will think of more ways (developing more partnerships, for example) to give away free points. Marriott and the rest of the travel industry know all too well that these kinds of privately branded perks are vital to increasing and maintaining customer loyalty.

Sprint and Northwest Airlines- CLICK
Sign up with its phone partner Sprint, and you'll get 14,500 frequent-flyer miles. A great move by both companies. Although Sprint is a well-known company, it uses the universal perk to draw new customers to its product with a huge incentive. Northwest builds customer loyalty by offering its own product as a perk. It isnt small either. Fourteen thousand five hundred frequent-flyer miles calculates to three-quarters of the points you need to get a free ticket!

Gamesville-- CLICK
If your site's business model is based on ads, youll be more interested in increasing page views or visitor time then selling products. If that's the case with your site, as it is with Gamesville.com, increase the prize, but lower the odds of getting it. At Gamesville.com, visitors come to play games with the chance of winning money. Odds increase, as do their ad dollars, the more time you spend online. The play-to-win model is instantly recognized all over the front page. Below the title to every game is an indicator as of how much money can be won. Theres also a clock counting the total money won, and total time wasted. Gamesville.coms very open about their business model. In fact, its slogan is Gamesville.com  Wasting Your Time Since 1996.

Furniture.com-- CLICK
These guys are chock filled with Web incentives such as personalized Web services and discounts.

• Register for a $100 coupon on your first-time purchase
  
• Free delivery
  
• Get suggestions from the style guides and interactive room planner
  
• Design consultants
  

Theyre doing everything they can to stimulate that first-time purchase.