What more can you do to tell your customers "I care?"

Online chat- 24-hour, live, text-based chat. Talk to a customer rep, or other customers. Schedule chats with experts.

Voice chat- Many services such as Liveperson.com allow you to voice-enable your website. Is a visitor confused by something? With just the click of a button they can be talking to a customer service representative and browsing your site. Check out this PC Computing article about instant contact programs.

Discussion boards-- Who do your customers trust the most? Other customers. Honest testimonials from people who don't have an agenda to sell something.

Interactive features- There are services you can build into your site that could help greatly enhance and improve the shopping experience. Take a look at this past Clicks and Clunks for examples and suggestions.