Tips on getting your pitches and press releases read and picked up in the press.

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If you've got an online business and little to no advertising budget, you must read this article.

Because, I, David Spark, a member of the press, am going to tell you how to convince us to give you free press.

What am I? Some kind of double agent? No, I see myself more of a harbinger of good will, endlessly struggling to move the relentless tide of PR pitches from bad to good. Can't we all get along? Why can't PR people think more like the press? If you can't walk a mile in my shoes, at least take a look at my email box. It's flooded with press releases and announcements. Do you think I read them all? Of course not. That would be a full-time job in itself.

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