Use auction sites to gain exposure for your e-biz using these tips.

Page 1  2  3

  1. Information, not rules-- There are polite and impolite ways to impart information on how you'd like to conduct business. Don't create rules. That's the quickest way to get a shopper to say, "Hey, I don't want to do business with a Nazi." Instead, add a list of information that helps you and the shopper conduct a trustworthy exchange.

    Make sure your terms are clear and give options for shipping and insurance. Don't make shipping exclusions, but make it clear that the buyer will be paying for shipping. If you know exactly what the shipping will cost, let them know. Offer shipping insurance. With the US Postal Service, it's only 85 cents for items up to $50. If you're not using credit-card payment schemes, offer escrow services. For most, money orders are preferred, but let them know you'll accept a personal check with the disclaimer that it'll take 10 days to clear.

  2. Design a template-- Auctioning off a lot of products? Create a template. It'll save you time and give your auction a consistent identity. Use any HTML editor to create the template. Leave blanks for pictures, items, information and a starting bid.

  3. Pay for premium placement-- Millions of products are up for auction. Want to get noticed? You'll have to pay. Depending on your product, it's worth it. A velvet painting of Elvis eating a ham sandwich? Yes. A box of Iomega Zip disks? No. Every Web auction has a multitude of ways to showcase your products. Use them.

Here's a list of eBay's premium placement options:
  • Insertion fee bold-- $2.00
  • Category featured auction-- $14.95
  • Featured auction-- $99.95
  • Gift icon-- $1.00
  • Gallery-- $0.25
  • Featured gallery-- $19.95

Page 1  2  3