Educate your customers and stimulate their buying online.

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Here's a list of steps to take when developing a free service designed to stimulate purchases.

  1. Software-- To determine what your service is going to be, take a look at existing software connected with your business and industry.

    For example, do you sell building supplies? Broderbund has a line of Total Home products for the do-it-yourselfer. If you had a Web-based application like Total Home on your site, you could walk your visitor through every step of their home project.

    • Concept
    • Instructions
    • Supplies needed
    • Supplies purchased
    • Implementation

    Combining advice with a direct link to your e-commerce site locks in both a sale and develops customer loyalty.

  2. Personalization-- Suggestions should be based on customers likes and dislikes.

  3. Process-- Since customers may lack knowledge, walk them through step-by-step. Allow the more advanced to skip ahead.

  4. Purchase-- Don't leave them hanging after the tutorial. This is where your ecommerce site needs to spring into action. Suggest a customized purchase list with a single click to check it out.

  5. Entertainment-- Make it fun.

Confused? It's always better to show than tell. Read on for a great example.

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