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"X-PLAY" KICKS OFF THE BIGGEST SUMMER IN GAMING HISTORY WITH FIVE DAY SPECIAL, "THE 2008 X-PLAY SUMMER GAMES PREVIEW," JAM-PACKED WITH EXCLUSIVE FOOTAGE, DEMOS AND INTERVIEWS
Thu. Apr. 24, 2008
“X-PLAY” KICKS OFF THE BIGGEST SUMMER IN GAMING HISTORY WITH FIVE DAY SPECIAL, “THE 2008 X-PLAY SUMMER GAMES PREVIEW,” JAM-PACKED WITH EXCLUSIVE FOOTAGE, DEMOS AND INTERVIEWS
Special Live Commercial-Free Cut-in Sunday Morning, April 27 Presents World Premiere Footage From “Grand Theft Auto IV”
Beginning April 28th-May 2nd Five Back-to-Back Nights of Coverage Will Deliver World Premiere Previews and Exclusive New Details from “Grand Theft Auto IV,” “Too Human,” “SOCOM: Confrontation,” “The Force Unleashed” (Wii and Xbox 360), “Lego Indiana Jones: The Original Adventure,” “Metal Gear Solid 4” and more, Only on G4
LOS ANGELES, April 24, 2008 – G4’s series “X-Play,” the most-watched videogame show on television, brings viewers the ultimate guide to this summer’s most anticipated videogames. With world premiere demos, exclusive interviews, previews and “first looks” at the games everyone will be talking about and playing this summer, “X-Play Summer Games Preview” will present the most anticipated games and news that every gamer needs to know before the new releases hit the shelves. The "2008 X-Play Summer Games Preview” premieres Monday, April 28 at 8:00 pm ET/PT on G4, and continues all week. Each night will feature new game titles and surprise interviews.
Hosted by Adam Sessler and Morgan Webb, who have earned a reputation for delivering smart, entertaining and on-target reviews, “X-Play” is televisions definitive home to all things videogame. New daily episodes of “X-Play” premiere every weeknight in primetime at 8 pm, giving viewers a comprehensive update on each day’s videogame developments, a wide range of new features, behind-the-scenes sneak peeks at games in development, interviews with industry luminaries, live, hands-on demos of games before they hit stores and in-depth analysis of the latest trends.
During this week-long special report, Sessler and Webb will present exclusive new footage, hands-on demos and sneak-peeks at the summer’s biggest titles that will shape gaming’s summer sales season.
The “X-Play Summer Games Preview” week kicks off with a one-hour special dedicated to the most anticipated game of the year, “Grand Theft Auto IV,” and will feature a live hands-on demo, an in-depth two part retrospective on the “GTA” franchise, new looks at the multiplayer, and “X-Play’s” brutally honest review of the game.
Leading up to the week, on Sunday, April 27, G4 will interrupt regularly scheduled programming to bring you the very first look at “Grant Theft Auto IV” with a “X-Play Special: GTA IV First Look.” This 15-minute special report will air live at the very moment the “GTA IV” media embargo is lifted and will feature Adam and Morgan’s first hands-on impressions of “GTA IV.” This World Premiere live demo will be commercial free and only on G4.
Throughout the week the show will give viewers an unprecedented look at the most anticipated games of the summer, including the biggest PS3 game of the year, “Metal Gear Solid 4,” the much-hyped “Star Wars: The Force Unleashed,” and will present brand new footage from titles including “Too Human“, “LittleBigPlanet,” “The Bourne Conspiracy,” “Ghostbusters: The Videogame,” “Haze,” “Hell Boy: The Science of Evil ,” “Ninja Gaiden 2,” “Soul Calibur IV,” “Lego Indiana Jones: The Original Adventure”, “Wii Fit,” “Boom Blox,” “SOCOM: Confrontation,” “Age of Conan: Hyborian Adventures,” “Iron Man,” and more.
“Usually summer is the cruelest season to gamers,” said Adam Sessler, host of “X-Play,” “Not this year, as anyone watching will see.”
“Personally, I’m excited for “The Force Unleashed,” which lets you live out all your Evil Jedi fantasies, and “Metal Gear Solid 4,” which looks to be a technically impressive epic,” said Morgan Webb, host of “X-Play.” “We’ll also look at Wii Fit, and see if it’s going to revolutionize the way we interact with games.”
Now a multi-billion dollar industry, videogaming is one of entertainment’s fastest-growing and most lucrative segments. With the eyes of the entertainment world, and Wall Street, focused on this summer’s action, “X-Play Summer Games” is must-see programming for gamers, pundits and general entertainment fans alike.
In addition to all of the on-air exclusives, “X-Play” will produce all-new web-exclusive content around all of the biggest games coming out this year. Gamers can log-on to www.G4tv.com/xplay
everyday for new exclusives, plus thousands of reviews, previews, screenshots and more.
About Comcast Entertainment Group
Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to nearly 94 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to satellite radio to VOD. The Style Network currently counts 58 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 64 million cable and satellite homes nationwide.