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G4 LAUNCHES “STAR TREK: THE NEXT GENERATION 2.0,” TAKING VIEWERS TO NEW LEVELS OF INTERACTIVITY
Mon. Dec. 4, 2006
G4 LAUNCHES “STAR TREK: THE NEXT GENERATION 2.0,”
TAKING VIEWERS TO NEW LEVELS OF INTERACTIVITY
Following the Success of “Star Trek 2.0,” Interactive Programming
Becomes a Hallmark of the G4 Brand
Los Angeles, December 4, 2006 – Following the extraordinary success of its interactive STAR TREK 2.0—which has generated 21.3 million lines of chat and 5 million transactions in the virtual stock exchange known as the Spock Market since its premiere in April 2006—G4 will launch an all new interactive version of another television icon when it premieres STAR TREK: THE NEXT GENERATION 2.0 in January 2007. The show will feature on-screen live chat, behind-the-scenes info, trivia games, and interactive features that viewers can access via the G4 website, g4tv.com. STAR TREK: THE NEXT GENERATION 2.0 will premiere Monday, January 15, 2007 at 9:00 PM ET/PT, and will air Mondays through Fridays at 9 PM ET/PT, only on G4.
“The young male demo is driving today’s media revolution,” says Neal Tiles, President of G4. “Increasingly, they are demanding a more interactive, multiplatform experience. Our goal is to offer them TV that guys can get their hands on—literally.”
Shortly after its April 2006 launch, STAR TREK 2.0 quickly became G4’s highest rated strip series among its core Men 18-34 target audience. Now, with the January 2007 premiere of STAR TREK: THE NEXT GENERATION 2.0, all the interactive elements that STAR TREK 2.0 fans have come to know and love will be featured in the four-wall “frame” of interactive elements surrounding the classic STAR TREK: THE NEXT GENERATION on-screen episode. These features include “Beam Me Up” live chat, Trek Facts, Trek Stats and the popular Spock Market.
“Beam Me Up” Chat: Viewers can join a group of Star Trek fans, hardcore Spock Market players and newcomers each and every night in the Beam Me Up Chat room. This unique experience is fed from the Internet onto the TV screen, giving each episode a stream-of-consciousness narrative from real viewers that is different every time.
Trek Facts: Trivia, behind-the-scenes information from The Next Generation and Star Trek-related news permeate every minute of TNG 2.0 via a news-ticker style crawl across the top portion of the television screen.
Trek Stats: The accumulating tally of the beloved features and quirks specific to the series will all have a NEXT GENERATION theme, including the “Picard Maneuver” (in which someone tugs their uniform smooth) and “Data Saves the Day” (self-explanatory).
The Spock Market: Viewers can make stock transactions on the G4 website, g4tv.com, while an ever-changing stock ticker runs during each episode on the right hand side of the television screen. The TNG 2.0 Spock Market will feature 32 stocks (up from 24 on STAR TREK 2.0). Most of the stocks will be new and specific to NEXT GENERATION—such as JLP (Jean-Luc Picard) and DBC (Dr. Beverly Crusher)—along with a handful of classic STAR TREK 2.0 stocks that have a “logical” reason for appearing in the NEXT GENERATION universe, including COM (Communicators and Communications, Inc.) and LOG (Starship Log). The Spock Market will operate in the same manner as the STAR TREK 2.0 Spock Market, with triggers hidden in each episode causing fluctuations in the valuations of the stocks. [See attached sheet for complete list of TNG 2.0 Spock Market stocks.]
STAR TREK: THE NEXT GENERATION is distributed by CBS Television Distribution. The series was originally produced for broadcast syndication and ran for seven seasons from 1987-1994.
About G4
G4, the fastest growing network on television for 2006, launched in April 2002 and is now available in 60 million cable and satellite homes nationwide. The #1 podcasted cable network in America and a leader in VOD, G4 embraces the male 18-34 audience and their fascination with video games, the Internet, broadband, technology, comics and animation. Additionally, G4 provides breaking news and insider opinions on these topics as well as the broader culture young men are interested in. The company is headquartered in Los Angeles and is owned by Comcast Corporation. To learn more, log onto www.g4tv.com.
STAR TREK: THE NEXT GENERATION 2.0
SPOCK MARKET TICKER SYMBOLS
As part of the expanding universe of STAR TREK: THE NEXT GENERATION 2.0, the number of available stocks in the Spock Market increases from 24 to 32. These include a few holdovers from the STAR TREK 2.0 Spock Market, which—like a timeless theme song—never go out of style.
Characters:
Jean-Luc Picard JLP
William T. Riker WTR
Dr. Beverly Crusher. DBC
Lt. Worf WRF
Lt. Commander Data DTA
Enterprise-D NCD
Counselor Troi TRO
Lt. Geordi La Forge. GLF
Lt. Miles O’Brien MOB
Wesley Crusher WSC
Guinan GUI
Q (Replaces GOD INC.) -Q-
Companies:
The Borg Collective BRG
Crew Members Inc. (Replaces Red Shirts) CRW
Alien Humanoids LTD. (Expands on KRM) PRG
Alien Non-Humanoids LLC. ALE
Alien Space Craft ASC
Holodeck Entertainment INC. HOL
Ship’s Computer Systems CPU
Federation Ambassadors AMB
Robots, Androids and AI (Expands on RAC) RCI
Hot Chicks INC. HCI
The following stocks are carry-overs from the original game, which will be updated to fit seamlessly into the Next Generation universe.
Cochrane Warp and Impulse WRP
Communicator and Communications, Inc. COM
Federation Costume and Uniform FCU
Hand Phaser and Blade PHZ
Starship Log LOG
Starship Phaser and Photon PHP
Transporter TRS
Tricorder, Sensor and Probe TSP
United Federation of Planets UFP
Universal Planet and Planetoid UPP
