G4 is in the midst of 17 consecutive months of Men 18-34 viewership growth. So, what are our secrets to reaching this highly elusive demographic?
- Maintain an approach that could only be deemed "relevant" to them
- Be seen as "authentic"...someone who speaks their language
- Be seen as "tech-savvy"...it's the sub-genre that this demo calls their own
- Surround them with multiple platforms...this demo needs to be approached from several fronts
Whether its a "digital water cooler-like" series in "Attack of the Show!," or a cult import like Japan’s "Ninja Warrior," or even live coverage from young male shaping events like E3, Comic-Con or CES, G4 has emerged as the destination that's keeping young, tech-savvy, early adopter males plugged in to everything they care about.
And we're not just doing it with linear TV. With G4 Multiplex, we're reaching more young guys on more platforms than any other ad-supported network...with impressive results. In fact, G4 is averaging over 10 million monthly impressions from our podcasting and VOD channels alone.
Be a part of G4's momentum and contact:
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