CEO of Virgin Comics Sharad Devarajan commented on the event: "Virgin Comics mission is to tap the best creators from around the world and create new and innovative stories in the form of comics and beyond. The publishing titans of the industry blazed a trail with the creation of yesterday's superheroes and they continue to ride those characters through the Box Office and to the bank. Virgin's focus in on the heroes and stories of tomorrow that are reflective of a planetary mind-shift -less John Wayne and the Wild West, more Neo and the Matrix. "

Added Deepak Chopra: "The reason I am part of Virgin Comics is because for me it's a whole new medium to communicate innovative stories and ideas. Hieroglyphics on walls were man's first form of story-telling. With comics today, we are carrying on that artform and the challenge of creating tomorrow's heroes is one that I relish. Grant is a master of the trade and I look forward to learning from him as well as collaborating on a new breed of epics. This event is a starting point."

Morrison echoed: "'Deepak Chopra is a man who has seen the future and knows how to get there. That he has turned to the field of comics shows how far we have come as a medium and promises much for the development of a truly cross-cultural pop mythology for the 21st Century."

The event's title: The Seven Spiritual Laws of Superheroes plays upon both panelists' most notable trade successes. Chopra's Seven Spiritual Laws of Success was one of the most successful publishing properties of the last decade and is noteworthy amongst his over 40 books. Morrison's various takes on some of the most famous superheroes of our time, including Superman and Batman are iconic in the comic industry. Concluded Devarajan: "What these guys will synergize on stage together is anyone's guess. But I wouldn't want to miss it!"