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Gecko Eating A Cheerio

Posted October 19, 2012 - By Joseph Baxter

It looks like the marketing team over at GEICO are making radical, sexy changes to the personality of their mascot to appeal more to women.

He's not even going to bother trying to charm you with his ambiguously-located cockney accent; not when he has the power to make you wish you were a piece of healthy breakfast cereal.

It seems that the "o" in Cheerios has been redefined.