For the sum of $450, a tailgating party would provide a lucrative opportunity for this Cleveland Browns fan. -- Lucrative with asparagus and ammonia, anyway.
While the fact that he's not wearing a shirt during this stunt might attribute him a modicum of sensibility, something tells me that he wasn't wearing one to begin with.
There are some theories which espouse the use of urine as a natural skin exfoliant. So, this guy can take some solace that he's merely dipping his face in nature's version of Proactiv Solution.