It appears that when Bruce Willis' John McClane conveniently finds himself in the wrong place and wrong time once again, the film will be titled A Good Day To Die Hard.
Indeed, the fifth Die Hard movie has not only selected its title, it is also confirmed for release on February 14, 2013. (Since Bruce Willis blowing s**t up is the perfect romantic outing for the Hershey and Hallmark-concocted holiday tentpole.)
How will the film fare among the slew of romcoms on the most commercially-amorous of release dates?
Traditionally, the Die Hard films have all seen Summer releases among the other big-budget action features. This latest film certainly will not be breaking the mold of pure, unadulterated action. So, the Valentine's release date may be an experiment to see how the strength of one of the most established action franchises in the world can serve as a counter to romantic fare, and in the first quarter in general.
With director, John Moore appointed to the director's chair last month, it appears the film is on track. This time, John McClane will (for some reason) finds himself in Russia, pitted against local authorities in an ordeal that will supposedly team him up with his own son.
While some may gripe that the franchise has long overstayed its welcome, the fact remains that it has never failed to perform at the box office, with each sequel always out-grossing its predecessor. So, if the field of movies remains weak at that time, then it could lead to a huge take for this fifth film.
February 2013 is actually quite a while away, but how are you feeling about going back to Die Hard?