Surf's up, dude. And not like down at the beach but at your local Chanel boutique. Now you can ride those waves with the comfort of knowing that you are better than your fellow bros thanks to a simple, overpriced label on your board.
Hey, we thought surfing was all about riding the waves in the wide open sea but apparently surfers also like to do so with high fashion. Would you spend $4,000 on a surfboard?