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Actual Great Moments in De-Evolution: Reebok Easytone Ads

Moye
Posted November 11, 2009 - By Moye Ishimoto

Alright. I've had it with Reebok's marketing campaign for their new EasyTone sneakers. I'm probably the only one who's not enjoying these commercials where the camera basically allows viewers to ogle a woman's chest and rear end. But we get it. These sneakers are built to help tone legs and butts when worn. If anything, they're genius because most women hate working out, so why not exercise more while walking.

But why is Reebok gearing their ads towards men with all of these butt shots? They're not the ones who have to wear the shoes.

Perhaps the mentality is that women seek approval from the opposite sex, which (according to Reebok) is a goal best achieved by wearing these shoes because men enjoy watching these commercials and therefore, shoe sales go up. So essentially, Reebok is marketing their new shoes to women through men. Right? Now I'm confused.

Who am I kidding? You guys just like watching the commercials. I'm surprised you even read this far. Check out the other one after the jump.

 

Comments are Closed

  • Luna_Saisho

    Not a lot of logic in the advertising, unless they're trying to get guys to buy their girlfriends these things. Of course, if I never mentioned to a BF that I wanted a nicer butt, and I got these, I might worry. ^_^

    The guy who did the narration for How It's Made for one season seems to be doing the voiceover.

    Posted: November 11, 2009 5:52 PM
    Luna_Saisho
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