Living in the 21st century means you're subjected to weekly viral campaigns set off by creative marketing teams trying to capture your short attention span. Yeah, I'm talking about Nike's famous video of Kobe Bryant jumping over a car, Sunsilk's bridezilla who cut her hair off hours before her wedding and even District 9's anti-robot bus stop ads.
But what happens if a viral campaign is just so mysterious that it leaves the public completely confused? Today we're marking the creepy "What Is 230" campaign as this week's Actual Moments in De-Evolution, since the empty website, complete lack of information (despite all the Googling you can do) and annoying presence on Hulu, baseball games, Twitter and billboards everywhere goes to show that sometimes being a little too cutting edge in marketing can send you back to the Dark Ages.
Hey, 230 people. Slow down. Evolve on the same speed as the rest of us. Your viral campaign isn't working because we're only spreading the confusion rather than hype over a new product. And the lack of hints just makes us tired of trying to figure this thing out.
So what is 230? No idea. Some people are speculating a new hybrid vehicle debuting in August 2010 or August 11th, smart people believe it's connected to the American electric grid and others (like me) are predicting the zombie apocalypse via electrical outlets. Beware the electric undead!
Who knows. I'm just waiting until some Internet geek figures it out and screams "FIRST!!!" on their blog.