In a press release promo, GameStop is offering its shoppers -- but more specifically, its female shoppers -- a free 12-month subscription to women's magazines ranging from the racy Cosmopolitan, to the mindnumbing Redbook, the dated and clipped Marie Claire, and lifestyle dictator, O Magazine. In other words, GS has left no glossy stone unturned.
Its purporting that popular games burn calories, while exercising the cerebral cortext, too. Listing games like Wii Fit with Balance Board; Jillian Michaels’ Fitness Ultimatum 2009; and My Japanese Coach from its inventory of 40-plus fitness related titles, moms all across kitchen sinks and dinner tables should hone in on their New Year's resolutions of better fitness and health, right?
GS even sites the prestigious research center, Mayo Clinic, saying that its studies found active gaming can help players lose weight.
While that's fine and totally acceptable, what's not is that they're trying to entice potential buyers with a crappy free trial subscription to crappy magazines.
Does GS really think a free subscription to a cheesy women's magazine is incentive enough to get any lazy butt off the couch and on to a Wii pad?
How stupid do they think women are?? Lazy doesn't mean stupid.