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E3 '09 "The Big Reveal" Promo »

Have you heard? The E3 video game convention kicks off in Los Angeles on Monday. G4 is here to break down our on-air schedule for the week of E3.


  • 1:00 PM ET - E3 Spotlight: Microsoft Press Conference
  • 4:30 PM ET - E3 Spotlights: EA & Ubisoft Press Conferences


  • 11:00 AM ET - E3 Spotlights: Nintendo & Sony Press Conferences
  • 6:00 PM ET - E3 Live Coverage
  • All Day - Steve Wiebe Donkey Kong World Record Event


  • 6:00 PM ET - E3 Live Coverage


  • 7:00 PM ET - E3 Live Coverage

All of that amounts to 22 hours of live coverage on G4 and we've got even more coverage here on the web. Keep your TV tuned to G4 all week and your browser locked to G4tv.com to be sure you don't miss a single thing.

Before we kick this off, I want to give a shout out to Raymond Padilla for giving me yet another negative Sony story to write. He loves throwing me to the fanboys. Now, onto the story:

We already knew Sony was going to post its first operating loss in 14 years and the company expected losses of $1.1 billion. That figure has now been revised to a whopping $2.9 billion. At over 100% more than its original estimate, Sony cites the strong performance of the yen and lowered worldwide demand for its products as the culprits.

As previously mentioned, it looks like Sony will be fast-tracking its planned restructuring, which would cut 16,000 jobs by March 2010. The games division (PlayStation) was also cited for underperformance and is expected to lose $338 million.

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According to reports, there could be a significant loss in Sony's future. Instead of the predicted $2.2 billion profit for its 2008 fiscal year (which ends on March 31st, 2009), Sony could post a loss of $1.1 billion.

The report comes from the Nikkei Business Daily which was picked up by Reuters. This possible profit loss could make the planned restructuring get completed earlier than March 2010 -- which would cut 4% of Sony's workforce or 9000 jobs.

This would be Sony's first posted loss in 14 years and only its second publically reported loss ever. Ouch.

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Sony Computer Entertainment America (SCEA) announced today at CES that MTV Networks will provide kids' and comedy programming to PlayStation Network’s video service for PlayStation 3 and PlayStation Portable systems in the U.S.

The lineup will include South Park, SpongeBob SquarePants, and Rock of Love Bus with Bret Michaels (because the world can't get enough of the ex-Poison frontman)

The PS Network already has an arsenal of more than 1,200 movies and over 3,000 TV episodes, available in standard-definition, as well as high-definition.

Adding MTV Networks programming to its line up is a pretty slick move. It makes total sense in that it parallels the PlayStation's broad demographic. From Nickelodeon to TV Land to MTV to VH1 to Comedy Central, the shows hit upon a varied audience.

What MTV Networks show will make its way to your PS3 or PSP first?


See, I told you that I was going to write a story about the Yankees after posting Sony's disgusting Red Sox announcement. The New York Yankees have announced a partnership with Sony Electronics that will outfit the new Yankee Stadium with all sorts of Sony goods, including PlayStation 3s. According to MLB.com:

"Plans are for the new Yankee Stadium to have a Sony HD broadcast control room; more than 550 flat-panel BRAVIA and professional LCD HD television sets in the luxury suites, lounges, concourses, restaurants and administrative offices; plus Sony HD branding elements featured prominently throughout the stadium. In addition, Sony PlayStation 3 entertainment systems and VAIO notebook computers will be available to fans in select locations throughout the Stadium." 

I can't wait to drop by the new Yankee Stadium when I visit my parents this summer. Sure, I'll miss the old place, but I just know the new park will be awesome and ridiculous. I bet The Red Sox have a similar deal with Vizio or Westinghouse. *snicker*


I'm sitting in line for Sir Howard Stringer's keynote address at CES 2009 and I haven't had any coffee yet. Hopefully they'll let us filter in shortly, but for now I'll have to sit. Sir Howard Stringer is the Chairman and CEO of Sony and is, in fact, the cream of the crop. I won't sugar coat this, he'll probably have some announcements brewing for us. We were promised as much at Sony's press conference last night.

Also, he's British! That's kind of cool. I bet he prefers tea. Man, I really need a cup (or three) of coffee.

8:21 AM PT - Attendees are still filing into the room, but I'm already in my awesome seat. I think I punched Kaz Hirai to get up this close. I'm having some 3G card difficulties so if this live blog stops being updated just be patient. I swear the CEA uses an anti-internet field in this room. Last year I had great WiFi access for Bill Gates' final keynote until I got into this ballroom. Then it just died. It's a conspiracy against live blogging.

They are playing a bunch of hip-hop & R&B. I almost went an entire hour without hearing Lil Wayne somewhere, but Sony ruined that.

Ok, we're starting and they are showing a trailer for that new Mall Cop movie. I want popcorn now.

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See video of Sony's entire press conference here!

Here we go folks, Time for Sony's Press Conference, which brings me to the Las Vegas Convention Center for the first time at CES 2009. The floor is still being setup, but Sony's got their booth alive and kicking complete with food and an open bar. Snazzy.

We're about 10 minutes from starting and they just tricked me by opening up their booth making about 40 new rows of chairs in front of me. I thought I was in the 7th row... Excuse me while I move closer.

4:15 PM PT - Ok, that's better. Now I'm in the real 6th row and a pair of 3D glasses was waiting on my new seat. Sony is showing off some new 3D HDTV technology that I'm guessing will be demoed for us live, on stage. It's taking longer to fill the seats than Sony expected, but the DJ is spinning some bitchin' house music so we're ready to get this party started up in here (up in here). It remains to be seen if we'll lose our minds and go all out.

4:30 PM PT - One drink down and we're ready to go. Rick Clancy is appearing to us on the Jeopardy stage via TV to welcome us to the press conference. Jeopardy will tape 11 shows from CES.  Jeopardy and Wheel of Fortune were the first syndicated game shows to be broadcast in HD. That's Sony Pictures Television, but Rick's got more for us as Sony is an "entertainment powerhouse."

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I hate clamshell packaging. It's stupid. It's annoying. It necessitates the use of really sharp objects, like scissors, a steak knife, or (in worst-case scenarios) an axe. I'm guessing you hate it too. Sony Electronics is taking a stand on the packaging retailers love and consumers loath. It has declared death to the clamshell in a recent blog post and posted a mildly amusing video to illustrate its efforts.

"We’ve heard the voice of customers who are frustrated with the so-called 'clamshell' packages used for many consumer electronics products like headphones and portable music players that hang on racks in the large discount stores and other retailers. Sony is working on the matter and I expect we will have a new alternative to announce soon."

This is just excellent news. I hate dealing with clamshells packs, especially for small items like a Memory Stick Duo, small cables, or points cards. It's bad for the environment (don't forget to GCycle!) and it annoys the crap out of customers. Hopefully Sony's new initiative will cut down on harmful plastics. It will certainly cut down on customeraggravation . Are you as excited about this announcement as I am? I mean, I really, truly, and completely hate the stuff and I'm glad one large company is getting rid of it.


Apple Throws Down Portable Gaming Challenge

Posted September 9, 2008 - By bleahy

A big part of Apple's presentation today was focused on portable gaming on the iPhone and iPod Touch. A challenge has been issued to Nintendo and Sony. Apple CEO Steve Jobs said that the iPod Touch (and by extension, the iPhone), is "the best portable device for playing games."

The best? Sure, we love some of the iPhone/Touch games we've played, but they still don't match up to the Nintendo DS and PSP. At least, not yet.

Spore Origins was shown off at Apple's event and looks great, but is still a limited game when compared to the full version of Spore or other titles on the DS or PSP. Don't expect to see too many epic RPG's or classic franchises on the iPhone.

Another game, Real Soccer 2009, was shown off and is available for purchase today. Certainly something that should impress the international crowd, but you'll have to come up with something better than soccer for the US, Apple.

What do you think? Would you ever give up your PSP or DS for an iPod Touch or would you do what we do and just carry both?


Jerry Holkins and Mike Krahulik, the creators of the Penny Arcade webcomic and the Penny Arcade Expo in Seattle, mentioned in an interview with 1up that starting in 2010 they will hold a second yearly PAX event in Boston. The new PAX is still in the early planning stages at the moment, but will act as a compliment to the existing PAX in Seattle, not a replacement. This was apparently spawned by a presentation the animated duo gave at MIT a few years back, where they swore they would return to Boston...at some point in the future.

I, for one, welcome this new event. Boston is a beautiful city (at the right time of the year) and has a wonderful setting for an event such as this. May I suggest holding the event sometime in the spring or fall? Trust me, you don't want to get stuck in 3 feet of snow in January or in 110 degree heat with 98% humidity in August.


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