At their press conference today, EA Sports detailed an intriguing and innovative feature in their upcoming NBA Live 09 sports game.

Dynamic DNA is a way of accumulating incredibly detailed info on players on a day-to-day basis.  It's about capturing the actual behavior of players and teams everyday, and altering the videogame based on it. So, daily updates on your console based on the performance of your favorite players.

The DNA will also extend to teams. So the unique chemistry of a group of players is taken into account and changes based on what happens in the actual, real life games. Not bad at all.

Touchscreens are the new hotness and Kodak is offering up a new digital camera that boasts one.

The Kodak V1273 Digital Camera is 12-megapixels and will launch in March for $280.

Here are the details from Nancy Carr, Director of Marketing Communications for Kodak.

We caught up with Eric Stubbert, Industry Team Manager for Sennheiser Electronics, to find out about their new line of gaming headphones.

Sennheiser is offering up three pairs of headphones that come in a variety of prices and features.

Take a look and learn something:

You know how thumbdrives usually seem fragile? Well, this one is made of titanium. Not only that, but you can back up your files online so that, if you lose it, it's all, as they say, good. Take a look.

The HP Blackbird 002 has been on sale for a few months now, but we thought we'd check in with Paul Campbell, Director of Marketing for HP's Gaming Group, on how the gaming rig has been recieved by the community.

He was kind enough to give us an interview and show off some of the unique features the Blackbird 002 offers.

Check it out right here.

So imagine you're sitting in your apartment, playing Call of Duty 4 on Xbox Live or the Playstation Network and kicking major ass. Then all of a sudden, the screen gets choppy, enemy players are jumping around, and your lag bar goes red. So you go see what your roommate is doing, and it turns out he's downloading the entire 2nd season of Mad About You.

Now, besides liking bad TV, your roommate is killing your gaming experience. So what do you do? You go get the D-Link Xtreme N Gaming Router, which automatically detects what connections are being used for playing games, and gives them priority. So while your roommate will have to wait a little longer for Paul Reiser, you can go back to dominating 12 year olds.

Where Apple strives to make things sleeker and smaller, Alienware takes it the other way and loads their machines with as much computing power as they can fit. Enter the Area-51 m15x.

Alienware's Brian DeZayas tells us about the laptop and shows off some of the cool customization features.

This 15" notebook is the first to feature an Intel Core2Extreme processor along along with a GeForce 8000 series video card for all that DX10 goodness. It also sports a SmartBay that can hold an extra hard-drive, DVD/Blu-Ray, or even an extra battery.

Editor's note: At the time of publication, the $1499 laptop mentioned in the interview is not yet available, but listed as "Coming Soon" on Alienware's website.

Check out the video and hit the jump for our coverage of Alienware's Curved Monitor prototype and the new ALX Desktop.

There are probably at least fifty Wi-Fi devices in your house and we’re willing to bet that at least one of them is a gaming console. You’re a bandwidth hog. Don’t be embarrassed, there’s no shame in your game, except when the games you play on Xbox Live or the PlayStation Network get lagged down because of your weak home network. Enter Netgear with a high speed solution for all of you gamers, the Netgear Gaming Router. Game on!

At CES 2008, we were lucky enough to get the chance to talk with professional gaming's resident goddesses, The Frag Dolls. The girls were there repping for Seagate and Dell, and they were kind enough to take a break from kicking everyone's ass at Rainbow Six: Vegas to chat about CES, their favorite games, and pillows. The girls are hot and they enjoy playing video games... so do you need any more reason to watch?

OLED technology is extremely interesting and produces the best picture we've seen yet in a commercially released device, but there are some doubts about its longevity, cost, and mass producability.

Sony's Jim Arvanitis was more than happy to talk about their support of OLED technology and tell us all about the 11" OLED HDTV that is currently available from SonyStyle.